I don’t know how many e-books, e-courses and other digital downloads I’ve paid for. Let’s just say it’s a lot.
The truth is, I enjoy purchasing digital products: it’s easier, it’s (mostly) cheaper, and it’s much faster.
But lately I’ve been wanting to sell digital products of my own, too.
It’s no secret that I’ve been working on an e-book (which is currently on hold but all it needs is a great cover page and a marketing plan). I’ve also been planning out an e-course, too. Not to mention, I have a few other ideas kicking around in my head to add to my Etsy shop, Cole Nemeth Art.
But why sell digital products?
There are many reasons people sell digital products, but here are my reasons:
Share my Knowledge and Talent in a Quick and Efficient Way
This is the biggest and most important reason I want to sell digital products.
I don’t mean to sound cocky, like I’m a brilliant photography who’s work must be sent out into the world for all to see and enjoy, or that I’m a great guru with wisdom beyond my years, but I feel that everyone has something to offer to the world: their own experiences, their life stories, their creative souls – and that’s worth sharing, no matter who we are.
By making your work available for digital download it just makes it that much easier and faster for those who do want to purchase something you’ve created. In a few quick clicks they can have it almost instantly. For example, if I were to create a paper-back book and only offer it that way the customer would have to wait for it to be packaged and shipped, and that could limit the number of people who are able to enjoy it.
Selling digital products is just a quicker and more efficient way to share your knowledge and talent with the world.
Of course, there’s the obvious reason, too.
Not so long ago many artists, writers and other creative people were looked down upon if they admitted they wanted to make money at their craft. Face it, many still are. But if someone creates something of value (and value has different meaning to everyone) they deserve to profit off of it. I, too, would like to profit off of my passions. This would make my life much easier and happier as I could continue to spend time doing what I love with the people I love. It would be a win-win situation.
However, I’m a penny-pincher myself (by necessity), I understand the value of a dollar. Therefore I would like to be able to offer my customers a good deal.
Save the Customer Money
When something is available in digital form it cuts a lot of costs for the seller, which in turn saves their customers money.
If I make a photograph available to purchase as a digital download I don’t have to pay to have it printed, I don’t have to use one of my protective sleeves, a printed business card, a mailer or pay for shipping. This saves me money, and therefore I can now offer my original photographs for much cheaper.
It Saves Time
Not only will the buyer receive their newly purchased product almost instantly, but it saves the seller a lot of time, too, allowing them more time to create and work on other projects, which also helps the seller cut costs because they don’t have to spend as much time on an item.
We live in an amazing time where it is possible for entrepreneurs and customers to connect and benefit one another.
Do you sell, or want to sell, digital products?